Why innovation (not patents) matters to developed countries
Wired ran a half-serious, half-fun readers’ contest to find ways to fix the “broken patent system” (their words, not mine). Here are the results. There […]
Articles by Ch. Tronche
The marketing of the "Parti Socialiste" brand name
It’s ballot time again, and today french citizens elect their president for the next five years. The contenders are the favorite Nicolas Sarkozy, a quite […]
Marketing, stratégie de choix et le deuxième tour des élections présidentielles françaises
Ségolène Royal est arrivée au 2nd Tour (cf. mon post précédent). Au cours du dernier débat télévisuel qui l’a opposée à Nicolas Sarkozy, elle a […]
The french President, the Prime Minister, and the Hollande-Royal family
As I’m going to vote in a few moments for the french presidential elections, I can’t help but think: if Segolène Royal (the socialist candidate, […]
Microsoft takes $1.52 billion hit in MP3 patent case
In seattlepi.com A Huge amount, even for Redmond giant. Ok, this is only first stage, they’ll appeal. Microsoft’s always been a strong supporter of software […]
The patent bubble
Remember the dot-com bubble ? Or the real estate bubble ? Remember when it exploded, wrecking so many companies, lives and wealth ? We must […]
Providers and customers in a world of free beers
Like it or not, the economy of the “free stuff” is growing, and this is only the beginning. People (like the music and movie industries) […]
The future of the media business model: is France leading the way ?
With more than 1.6 millions IPTV subscribers (for 30 € / month, complete with 15+ Mb/s internet access and unlimited phone calls included), France is […]
Why GPS maps editors are doing better than music editors
If you sell rights on immaterial goods for a living, may be your customers aren’t the people using your products…